AI can save real time in institutional communications, but its value depends on where it is used and the controls around it.
Where it usually helps
- Summarising long documents and meeting minutes.
- Proposing first drafts and headline variants.
- Sorting news and comments and analysing general trends.
- First-pass translation that is then reviewed by a person.
Where it needs care
- Any factual claim or figure: it must be checked against a source.
- Official materials and sensitive data: do not enter them into unapproved tools.
- Content that represents the organisation’s position: do not publish without sign-off.
Suggested controls
- An approved list of permitted tools and their data terms.
- Mandatory human review before anything is published.
- A log of where AI was used.
- A clear disclosure policy where needed.
AI is an assistant in the work, not the party responsible for it; responsibility stays with the team that signs off the content.